Michael O'Leary hits it out again, this time does he mean to say negative publicity is sustainable?
According to O'Leary; Short of committing murder, negative publicity sells more seats than positive publicity. Charging for toilets contin ues to be the number one story that resurfaces in the press and it’s the gift that keeps on giving. Although this radical CEO + Marketing Director claims that they’d never done it, he claims it keeps coming up on social networks every three or four months, the media picks up on it and then someone writes a story on it. Negative publicity generates so much more free publicity that it sells more tickets. Ryanair had 12 of its cabin crew, posing in bikinis to a calendar that is intended to raise up to £100,000 for Polish charity TVN; known as 2013 Ryanair girls charity calendar!