Emirates, Benfica & Safety
Why would Emirates send their crew to a football field - to do a demo in front of 65K Benfica fans? It's one of those usual stunts (by sponsors) you could see in a football game, but this time it's awesome, simply coz the activation blends in with Football - in this case, with S.L. Benfica of course, its enthusiastic fan-base and Emirates! We are talking about a football club of Portugal, which has been in existence for 111 years, with an estimated 5.8 million+ fans in Portugal, and a total fan-base of roughly 14 million+ worldwide. In May 2015, Emirates struck a 3-year shirt sponsorship deal with the Lisbon-based football club and Emirates would be adding a second daily flight to Lisbon from January 1, 2016. Since July 2012 Emirates has carried 500K passengers on the Dubai-Lisbon' route, and the second daily flight will lift capacity on the route to 10,000 seats each week! As per the stats from Emirates, since flights were launched in July 2012, a signifi