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Showing posts from 2013

The learnings from the "All-whopping" Burger King Sri Lanka

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F or the food, especially for Burger lovers, this has been the most amazing news besides all the somewhat great dining deals that are offered by Pubs, star-graded establishments, restaurants, tea lounges to coffee shops and other fast food joints, during this Christmas season.  Burger King; which was teasing the Sri Lankans' taste buds for a pretty long time with their announcements of opening its Sri Lankan Franchise was made possible via Softlogic Holdings PLC's new business unit which was set up as 'Softlogic Restaurants (Pvt) Ltd'. The official announcement was released in September 2, 2013, highlighting Softlogic Restaurants (Pvt) Ltd as the master franchisee, which entered into a Master Franchise and Development Agreement with BK AsiaPac Pte Ltd - a subsidiary of Burger King Worldwide, Inc (NYSE: BKW), and the master franchisor for the Burger King® System in the Asia Pacific Region. Accordingly,  Softlogic Restaurants (Pvt) Ltd would be developing, oper...

Michael O'Leary hits it out again, this time does he mean to say negative publicity is sustainable?

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According to O'Leary; Short of committing murder, negative publicity sells more seats than positive publicity. Charging for toilets contin ues to be the number one story that resurfaces in the press and it’s the gift that keeps on giving. Although this radical CEO + Marketing Director claims that they’d never done it, he claims it keeps coming up on social networks every three or four months, the media picks up on it and then someone writes a story on it. Negative publicity generates so much more free publicity that it sells more tickets.  Ryanair had 12 of its cabin crew, posing in bikinis to a calendar that is intended to raise up to £100,000 for Polish charity TVN; known as 2013 Ryanair girls charity calendar!