My Karapincha

Arvind Gupta, head of the Bharatiya Janata Party’s IT division / IT Cell, a key figure in installing the former Gujarat Chief Minister Narenda Modi as India's 15th (Current) Prime Minister, has been hired by the Sri Lankan Government, in steering & strengthening President Mahinda Rajapakse's social media strategy.  The nerve centre: Arvind Gupta inspecting his team in BJP's digital war room, located within the party's headquarters at Ashoka Road in Delhi. A team of 40 people, mostly professionals from IITs and IIMs, keeps a vigil on the latest voting trends and the mood of voters Arvind Gupta was a master-mind behind the PM Modi's Election machinery, especially its Social Media strategy and campaign execution. According to Indian media "If you see a shot of a pensive Modi in Varanasi — with a maze of buildings behind him — or looking natty in a blue linen kurta while leading foreign dignitaries, you probably have to thank Gupta for it." ...

World's number one Cola company, Coca Cola is yet again planning on revolutionizing its marketing communications strategies, as they touch upon their consumers' love for music! The company also uses its 'love for music' on par with its 'Open Happiness' campaign, that has strategically being launched in over 200 global markets.