Michael O'Leary hits it out again, this time does he mean to say negative publicity is sustainable?




According to O'Leary; Short of committing murder, negative publicity sells more seats than positive publicity. Charging for toilets continues to be the number one story that resurfaces in the press and it’s the gift that keeps on giving. Although this radical CEO + Marketing Director claims that they’d never done it, he claims it keeps coming up on social networks every three or four months, the media picks up on it and then someone writes a story on it.

Negative publicity generates so much more free publicity that it sells more tickets. 

Ryanair had 12 of its cabin crew, posing in bikinis to a calendar that is intended to raise up to £100,000 for Polish charity TVN; known as 2013 Ryanair girls charity calendar!

Comments

  1. Rose MaghsoudiNovember 4, 2013 at 8:43 AM

    Thank you for sharing.
    This is Moli from Ca. Make a contact to me.

    ReplyDelete

Post a Comment

Popular posts from this blog

When ‘Kandy Reds’ take on ‘Colombo Blues’, THE perfect showdown for this year’s rugby season

Image
The year 2010 started off by giving the incumbent president HE Mahinda Rajapakse a landslide victory over his former Army commander Gen. (Rtd.) Sarath Fonseka. At the aftermath of this Presidential Election came the General Election for which almost half of the registered voters, were boozed out and had almost forgotten to cast their votes! Then came the price hikes on oil prices, bread, gas, essential items, etc, those branded as ‘colloquial affairs’ for a typical Sri Lankan. Experts panels were appointed, Death fasts were laid down (and laid off), protests and ‘work to rule’ programs had been flooding the Sri Lankans’ mindsets, not allowing them to have a proper sleep, sometimes. Amidst all these complicated issues. Our dear Murali said goodbye to the game through which he was made the golden factor of the Sri Lankan spin battalion, after adding just one more wicket which totaled upto 800 test wickets, a spot one should think harder of reaching. Complications Interestingly, this ...
Read more

A journey with passion...building the brand 'BnS'

Image
L - Bhathiya Jayakody -  R - Santhush Weeraman Not definitely with a quest to build an entire 'Entertainment Empire', these two youngsters embarked on a journey, something catchy but dubbed with actions that attracted a lot of criticism from many corners in the society. They were singing/communicating to them Sri Lankans who were 'sandwiched' in the society, between those elite groups & hard- line extremists (in every aspect).  Their products were unique & different, the impact was slow but steady, mesmerized some of the industry giants who believed the duo has a future ahead. A lot of sweat, tears and hard work went in, hours and hours wasted waiting to meet the big guns in media stations and record labels, to present their case.. one thing was obvious, with a bit of luck in their hands of course, they had a unique product on offer, backed by undying passion coupled with creativity, which meant "the future" for potential investors.  As...
Read more

A master-mind behind the PM Modi's Election machinery to steer Pres Rajapakse's SM strategy

Image
Arvind Gupta, head of the Bharatiya Janata Party’s IT division / IT Cell, a key figure in installing the former Gujarat Chief Minister Narenda Modi as India's 15th (Current) Prime Minister, has been hired by the Sri Lankan Government, in steering & strengthening President Mahinda Rajapakse's social media strategy.  The nerve centre: Arvind Gupta inspecting his team in BJP's digital war room, located within the party's headquarters at Ashoka Road in Delhi. A team of 40 people, mostly professionals from IITs and IIMs, keeps a vigil on the latest voting trends and the mood of voters Arvind Gupta was a master-mind behind the PM Modi's Election machinery, especially its Social Media strategy and campaign execution. According to Indian media "If you see a shot of a pensive Modi in Varanasi — with a maze of buildings behind him — or looking natty in a blue linen kurta while leading foreign dignitaries, you probably have to thank Gupta for it." ...
Read more