A journey with passion...building the brand 'BnS'


L - Bhathiya Jayakody -  R - Santhush Weeraman

Not definitely with a quest to build an entire 'Entertainment Empire', these two youngsters embarked on a journey, something catchy but dubbed with actions that attracted a lot of criticism from many corners in the society. They were singing/communicating to them Sri Lankans who were 'sandwiched' in the society, between those elite groups & hard-line extremists (in every aspect). 

Their products were unique & different, the impact was slow but steady, mesmerized some of the industry giants who believed the duo has a future ahead. A lot of sweat, tears and hard work went in, hours and hours wasted waiting to meet the big guns in media stations and record labels, to present their case.. one thing was obvious, with a bit of luck in their hands of course, they had a unique product on offer, backed by undying passion coupled with creativity, which meant "the future" for potential investors. 

As and when they get rid of one hurdle ahead of them, 10 new hurdles pop up. They had two options: to give up and remain as commoners or to fix it. They opted for the latter, and they never gave up. They understood their stakeholders, they had a strong sense of their value chains and potential partners. Backward integration was just one strategy, there are many more... but never compromised on their key strengths: undying passion for music & creativity, which helped them to achieve many milestones nationally and internationally. 

Today BnS is an off-the-cuff brand, which have been emerging during an era where no-one would even think, two Sri Lankan forenames, combined together would make a brand with high Brand Equity. Bathiya and Santhush (BNS) today have surely built a Sri Lankan entertainment empire, with over five entertainment companies (specialized in their own fields of operation) under the BnS group.

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