My Karapincha

Why would Emirates send their crew to a football field - to do a demo in front of 65K Benfica fans? It's one of those usual stunts (by sponsors) you could see in a football game, but this time it's awesome, simply coz the activation blends in with Football - in this case, with S.L. Benfica of course, its enthusiastic fan-base and Emirates!  We are talking about a football club of Portugal, which has been in existence for 111 years, with an estimated 5.8 million+ fans in Portugal, and a total fan-base of roughly 14 million+ worldwide. In May 2015, Emirates struck a 3-year shirt sponsorship deal with the Lisbon-based football club and Emirates would be adding a second daily flight to Lisbon from January 1, 2016. Since July 2012 Emirates has carried 500K passengers on the Dubai-Lisbon' route, and the second daily flight will lift capacity on the route to 10,000 seats each week! As per the stats from Emirates, since flights were launched in July 2012, a signifi...

L - Bhathiya Jayakody -  R - Santhush Weeraman Not definitely with a quest to build an entire 'Entertainment Empire', these two youngsters embarked on a journey, something catchy but dubbed with actions that attracted a lot of criticism from many corners in the society. They were singing/communicating to them Sri Lankans who were 'sandwiched' in the society, between those elite groups & hard- line extremists (in every aspect).  Their products were unique & different, the impact was slow but steady, mesmerized some of the industry giants who believed the duo has a future ahead. A lot of sweat, tears and hard work went in, hours and hours wasted waiting to meet the big guns in media stations and record labels, to present their case.. one thing was obvious, with a bit of luck in their hands of course, they had a unique product on offer, backed by undying passion coupled with creativity, which meant "the future" for potential investors.  As...

Following an interview with PM  Ranil Wickremasinghe, India's NDTV had tweeted (mis)quoting the PM "In principle, we have agreed to full autonomy to Tamil areas, Sri Lankan Prime Minister Ranil Wickremasinghe tells NDTV". Interestingly such statement has neither been recorded in the video clip nor mentioned in the article published in their website. Amidst the continuous requests on NDTV to clarify the tweet, some did a simple look back on the things.  Sri Lanka's 'The Republic Square' had transcribed the full interview (with SL's PM) as appeared on NDTV's 18+ minute documentary "Truth vs Hype: Sri Lanka - Hope or Illusion?" and there remains a clear blunder as NDTV tweeted something extra-ordinary as opposed to what's been told by Ranil Wickremasinghe.  courtesy -  @ mhmhisham courtesy -  @ mhmhisham While many, by now have concluded that NDTV has "sensationalized" the interview with PM Ranil Wickremasinghe...