Why would Emirates send their crew to a football field - to do a demo in front of 65K Benfica fans? It's one of those usual stunts (by sponsors) you could see in a football game, but this time it's awesome, simply coz the activation blends in with Football - in this case, with S.L. Benfica of course, its enthusiastic fan-base and Emirates!
We are talking about a football club of Portugal, which has been in existence for 111 years, with an estimated 5.8 million+ fans in Portugal, and a total fan-base of roughly 14 million+ worldwide.
In May 2015, Emirates struck a 3-year shirt sponsorship deal with the Lisbon-based football club and Emirates would be adding a second daily flight to Lisbon from January 1, 2016.
Since July 2012 Emirates has carried 500K passengers on the Dubai-Lisbon' route, and the second daily flight will lift capacity on the route to 10,000 seats each week! As per the stats from Emirates, since flights were launched in July 2012, a significant increase in customer demand to and from the city with an average capacity growth of 15 percent per year have been recorded.
|Benfica fans cheer for their team during the Champions League Group C match against FC Astana at the Estadio da Luz. Jose Sena Goulao / EPA|
UAE's big three carriers are currently sponsoring some of Europe’s best- known football teams, with Etihad displayed on the shirts of Manchester City and Qatar Airways sponsoring Barcelona, while twenty of Europe’s top clubs are now sponsored in some way by Arabian Gulf airlines.