Tesco, to get advice from kids!



'Tesco', has already planned to build up an advisory board, made up of school children, aged between nine years to 12 years, in helping with the supermarket chain's 'Tesco for Schools & Clubs programme'. 

The said advisory board will include six 'young entrepreneurs', as they prove they have a talent in making decisions, and sensory vision towards the future.


Tesco had already planned to acknowledge each member of the said advisory board with 10,000 'Tesco for Schools & Clubs vouchers' for their respective school or club, a laptop and a digital camera. 

According to Tesco executive director Lucy Neville-Rolfe, the super market chain's idea of 'recruiting' kids for such a venture is that the younger minds carry strong ideas and they should be given a chance to put those ideas into action. 

This will obvioulsy regard the supermarket chain with means of gathering solid consumer insights, mainly over its strategy to use Club card and Tesco mums panel to drive the business. 

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